乔治·香颂，来自新疆乌鲁木齐的蛋糕连锁，在美国递交招股书，拟纳斯达克 IPO上市

2023年2月6日，来自新疆乌鲁木齐的新疆和睦家商贸有限责任公司的实质控股公司Chanson International Holding（以下简称“乔治·香颂”）在美国证监会(SEC)更新招股书，拟在美国纳斯达克上市，其股票代码为“CHSN”。其于2020年9月30日在SEC秘密递交招股书，于2021年3月31日公开披露招股书。

乔治·香颂，拟以每股4至6美元发行375万股普通股，募资或达2250万美元。

乔治·香颂招股书链接：

https://www.sec.gov/Archives/edgar/data/1825349/000121390023008473/ea172588-f1a8_chansoninter.htm

主要业务

乔治·香颂，主要生产和销售各种各样的烘焙产品、季节性产品(即在特定假期销售的产品)和饮料产品，还在某些商店提供就餐服务。公司目前的业务重点在中国新疆和美国纽约市，并计划扩展到中国和美国其他地区，未来五年在中国开设3至5家新店、在美国开设10家新店。

乔治·香颂，主要通过33家门店组成的面包店连锁店销售产品，在新疆以“乔治·香颂”品牌经营；在美国纽约则以Chanson 3rd Ave、Chanson Broadway，目前正在装修空间，以便在纽约市开设新店。通过直营店进行销售，可以使公司更有效地运营整个业务，并更好地控制产品质量和品牌形象，并更好地管理公司在商店中的客户体验。公司还通过数字平台和第三方在线食品订购平台销售产品。公司目前的客户群包括个人客户和公司客户。

股东架构

招股书显示，乔治·香颂在上市前的股东架构(拥有A类股份306万股、每股可投1票，B类股份594万股、每股可投10票)中，控股股东为李刚先生，其通过Danton Global Limited持有88.24\%的A类股份、95.45\%的B类股份；

蔡继红女士，通过Haily Global Limited持有4.55\%的B类股份；

胡新霞女士，通过Yvan Global Limited持有5.88\%的A类股份；

王辉女士，通过Yetta Global Limited持有5.88\%的A类股份。

公司架构

招股书显示，乔治·香颂的公司架构如下：

管理层

招股书显示，乔治·香颂的管理层如下：

Mr. Gang Li has been our chief executive officer since September 2022, our Chairman since September 2020, and our director since July 2019. Mr. Li served as the chief executive officer of Xinjiang United Family from May 2016 to January 2018 and from August 2015 to January 2016. Mr. Li has been the chief executive officer of Urumqi Plastic Surgery Hospital Co., Ltd. since July 2011 and the chief executive officer of Urumqi Marie Gynecological and Obstetrical Hospital (Limited) since August 2009, responsible for the operations and investment of the companies. Mr. Li received his bachelor’s degree in Chinese Literature from Xinjiang University in 1989.

Ms. Jihong Cai has been our chief financial officer since September 2020. Ms. Cai has served as the chief financial officer of Xinjiang United Family since September 2018. Prior to joining Xinjiang United Family, Ms. Cai served as the chief financial officer of Xinjiang Dongbao Group from June 2016 to August 2018, as the chief financial officer of Xinjiang Fudiyuan Real Estate Development Co., Ltd. from June 2011 to May 2016, and as the chief financial officer of Xinjiang Osman Biotechnology Co., Ltd. from July 2002 to January 2011. Ms. Cai is a Chinese Certified Tax Agent, accountant, and financial planner. Ms. Cai received her bachelor’s degree in Accounting from Hubei University in 1991.

Mr. Yong Du will serve as our independent director starting immediately prior to the effectiveness of the registration statement of which this prospectus is a part. Mr. Du has been an accounting professor, doctorial supervisor, and academic leader in the field of accounting and the director of the New Economics and Management Research Institute at Guangdong University of Foreign Studies South China Business College since September 2019. His research focuses in areas such as accounting and investor protection, budget management, capital market accounting and finance, and capital market auditing. From July 2004 to August 2019, Mr. Du taught at Xinjiang University of Finance and Economics and had been an accounting professor since December 2017, a doctorial supervisor since August 2018, and the academic leader in the field of accounting since March 2019. From October 2013 to November 2015, Mr. Du served as a postdoctoral researcher of Peking University. Mr. Du has served as an expert on the Academic Committee of Silk Road Economics and Management Research Institute at Xinjiang University of Finance and Economics since March 2019, an expert on the Academic Committee of the Commerce Economy Association of China since June 2017, a senior researcher of the Audit Research Institute of WUYIGE Certified Public Accountants LLP since July 2016, a part-time researcher of Financial Analysis and Investment Research Center at Peking University, a researcher of Beijing State-Owned Asset Management and Innovation Center, and a special researcher of Accounting and Investor Protection Research Center at Beijing Technology and Business University since October 2013. Mr. Du received his doctoral degree in Accounting from Central University of Finance and Economics in 2011.

Mr. Zhiyuan Wang will serve as our independent director starting immediately prior to the effectiveness of the registration statement of which this prospectus is a part. Mr. Wang founded Sheng De Han Hua (Beijing) Human Resource Limited Corporation, a human resource online service firm, and has served as its chief executive officer and director since January 2020. Mr. Wang founded Beijing Unique Way Technology Limited Corporation, a company providing customized travel planning, management, and advisory services, served as its chief executive officer from January 2013 to December 2019, and has served as its director since January 2013. From July 2007 to October 2013, Mr. Wang served as a manager at China Development Bank. Mr. Wang has served as a director of Beijing Mission Ding Dong Management Consulting Center (L.P.) since January 2020. Mr. Wang received his bachelor’s degree in Communication Engineering from Beijing University of Posts and Telecommunications in 2007.

Mr. Shouhua Nie will serve as our independent director starting immediately prior to the effectiveness of the registration statement of which this prospectus is a part. Mr. Nie is a founding partner of Shenzhen Hanrong Investment Management Co., Ltd., an investment management company, and has served as its chief executive officer since April 2019. Prior to founding Shenzhen Hanrong Investment Management Co., Ltd., Mr. Nie served as a portfolio manager and head of the Derivatives Department of Zhejiang Egret Asset Management Co., Ltd., a hedge fund, from January 2018 to January 2019, and as a portfolio manager at the Quantitative Investment Group of First Seafront Fund Management Co., Ltd., an investment management company. Mr. Nie also worked at BNP Paribas (OTCMKTS: BNPQY), a French international banking group, serving as an interest rate trader from November 2013 to September 2015 and as a quantitative analyst from June 2010 to November 2013. Mr. Nie received his bachelor’s degree in Physics from Fudan University in 2003, his Ph.D. in Physics from Florida State University in 2008, and his master’s degree in Computational Finance from Carnegie Mellon University, Tepper School of Business, in 2009.

Mr. Yuchen Liu will serve as our independent director starting immediately prior to the effectiveness of the registration statement of which this prospectus is a part. Mr. Liu has been an angel investor of Chenxin Technology Co., Ltd since April 2020, an angel investor of Beijing Xuanyi Technology Limited Corporation since August 2018, the co-founder and chief operating officer of Beijing Dongyishengda Investment Limited Corporation (Farrington International Pre-School) since June 2018, and an angel investor and partner of ICZOOM Electronic Components Exchange since December 2017. Mr. Liu received his bachelor’s degree in Electrical Engineering from Beijing Technology and Business University in 2015 and his Master in Science in Financial Management from Boston University in 2017.

公司业绩

招股书显示，在过去的2020年、2021年和2022年前六个月，乔治·香颂的收入分别为1,031.35万、1,469.03万和854.38万美元，相应的净利润分别为-16.40万、50.68万和22.08万美元。